Rightster Group PLC
(“Rightster” or the “Company”)
Rightster partners with Procter & Gamble in Asia Pacific to launch two new digital video campaigns for SKII
Rightster Group plc (LSE AIM: RSTR), the digital video distribution and monetisation network, today announces a partnership with Procter & Gamble (“P&G”) in Asia Pacific. As part of the partnership, Rightster has launched two digital video campaigns, working with YouTube and other social media talent, for P&G’s SKII skincare range.
The #ChangeDestiny campaign enlisted nine online influencers who each created and organically distributed video content around the ‘Destiny Changing’ challenges they have overcome in their lives. Rightster leveraged its international network of influencers to source a mix of mainstream stars and popular vloggers from Hong Kong, Taiwan, China, United States, Philippines and Australia. They each created a video and then tagged their fans or other influencers, encouraging them to also tell their #ChangeDestiny story. The influencers’ videos were uploaded to their own YouTube or Youku channels and distributed via a number of social networks, including Facebook, Twitter and Instagram. The campaign is targeted at South-East Asia, Japan, Korea and Greater China, and the influencers’ videos are live now on the SKII YouTube channel.
For the second campaign, Rightster sourced four popular vloggers from Australia, Singapore and Japan to create and distribute videos that highlighted the benefits of SKII’s Facial Treatment Essence and Mid-day and Mid-night Miracle Essence sprays through “A day in my life” stories. The four videos, an example of which can be viewed here, have already received hundreds of thousands of organic views to-date.
Patrick Walker, CEO at Rightster, comments: “After partnering with P&G on social influencer campaigns in India and France, we’re thrilled to extend our relationship to Asia Pacific. P&G is a truly forward thinking company that understands the benefit of digital first collaboration and experimentation with social media stars on YouTube and other emerging video platforms.”
In June, Rightster announced two new deals with P&G. The P&G brand Vicks India partnered with Rightster to run a Father’s Day campaign, promoting Vicks VapoRub using User-Generated Content. The Company also announced its partnership with P&G in France to promote their new Tampax Compak Pearl campaign, using the popular French YouTube vloggers “Caroline et Safia”. See entire release here.
For further information please contact:
Rightster Group plc
Patric Walker (CEO) / Niall Dore (CFO)
Max Hartley / Mark Connelly (Nomad)
Tel: 020 7397 8900
Tim Thompson/ Adam Lloyd / Robyn McConnachie
Tel: 0207 653 9850
About Rightster Group plc
Founded in 2011, Rightster is already the number one global multi-platform network for digital video. Rightster’s cloud-based software and services platform makes it simple for Content Owners, Creators, Brands, Publishers and Platforms to unlock the value of online video, whether on a licenced, ad-funded, direct to consumer or paid placement basis. Rightster’s network stands at over 2,500 Content Owners and over 10,500 Publishers, managed by global and local teams in 13 offices across North America, Europe and Asia Pacific