Rightster Group PLC
(“Rightster” or the “Company”)
Rightster Group plc (LSE AIM: RSTR), the cloud-based global video distribution and monetisation network, announces that it has extended its global partnership with 20th Century Fox.
The Company currently manages 20th Century Fox’s branded content across seven territories in Europe and Latin America, including the UK. The extended partnership will see Rightster fully manage Fox’s branded content across 10 additional territories in Europe, and internationally, to leverage the studio’s theatrical success.
As part of the two year deal, Rightster will manage the deployment of Fox’s YouTube strategy for 35 of its channels including 20th Century Fox, Fox Family Entertainment and Fox Searchlight. The activity will include channel management, audience development and influencer collaboration in these regions. The Company will use its channel-agnostic approach to handle this activity, giving Fox access to talent, influencers and creators from all social platforms across the global market.
Kieran Breen, President of International Marketing 20th Century Fox, commented:
“The Rightster partnership has helped to significantly increase Fox’s international reach on one of the most important global video platforms, YouTube. We’re pleased to be extending the scope of our work with Patrick and the team and look forward to the on-going collaboration between our joint regional teams.”
Patrick Walker, CEO of Rightster, commented:
“The extension of the partnership with Fox is testament to the close working relationship we’ve established with their international teams over the past year, and we’re delighted that we can expand this collaboration to more markets in the Nordics, Eastern Europe and Africa. At Rightster, we’ve focused on global solutions for complex international brands and rights holders, which has taken years to establish. With deals like this, we learn more every day and we’re able to contribute more to one another, helping us make the partnership greater than the sum of its parts.”
For further information please contact:
Rightster Group plc
Patric Walker (CEO) / Niall Dore (CFO)
Max Hartley / Mark Connelly (Nomad)
Tel: 020 7397 8900
Tim Thompson/ Adam Lloyd / Robyn McConnachie
Tel: 0207 653 9850
About Rightster Group plc
Founded in 2011, Rightster is already the number one global multi-platform network for digital video. Rightster’s cloud-based software and services platform makes it simple for Content Owners, Creators, Brands, Publishers and Platforms to unlock the value of online video, whether on a licenced, ad-funded, direct to consumer or paid placement basis. Rightster’s network stands at over 2,500 Content Owners and over 10,500 Publishers, managed by global and local teams in 13 offices across North America, Europe and Asia Pacific