May 10th, 2016


(“Brave Bison”) 



RIGHTSTER, the global multi-platform network for digital video, today announces its official re-launch worldwide as Brave Bison.

Following the return of Ashley MacKenzie to the group as CEO, as well as the subsequent £10m raise on 7th January 2016, the Company is embarking on a transformation from third-party technology provider to Social Video Broadcaster, creating and capturing advertising spend whilst harnessing its expertise in online video content, video creator partnerships and audience generation. The Board of Directors believes that this re-positioning will enable the Company to become a leading social video manager and producer extending the company’s global reach.

The change of name to Brave Bison very purposefully serves to challenge the way it is thought of by brands, creators and commercial partners.

Ashley MacKenzie, CEO of newly named Brave Bison, said: “Brave Bison embodies the spirit and values, the attitude and energy, necessary for our company’s essential next chapter. To maintain competitive advantage in a world that is always changing, the future online video business needs to commercialise audiences by succeeding across the full spectrum of content. Having over 20 years in the global media and advertising business, I can tell you there is no more important position for our company to be in.” 

Since Ashley MacKenzie’s return as CEO, the company has focused on capturing advertising spend using expertise in online video content and audience management. As Brave Bison, advertising revenue will be driven driven by an increase in high value brand deals, with partnerships including Procter & Gamble, Universal Pictures International and United Airlines. Brave Bison’s expertise in matching popular talent to relevant brands, and successfully promoting those campaigns across multiple platforms, is proving a great selling point for attracting further brand deals. Recent progress includes:

  • The sourcing of popular French YouTube talent Caroline et Safia for Procter & Gamble’s Tampax Compak Pearl Campaign. Caroline et Safia channel focuses on beauty, fashion and wellness, and the ‘Get Ready with Us’ video, which secured over 4 million views, featured in YouTube’s annual Ads Leaderboard showcasing the top 10 most popular videos of the year;
  • Partnering with the Turkish Tourist Board and Turkish Airlines to bring a social following of over 40 million people to an online travelogue with Snapchat star Jerome Jarre, German vlogger star Sami Slimani and American filmmaker Casey Neistat;
  • Supporting live YouTube channel reporting and rights management for all 29 of Paramount Pictures International’s owned or operated international YouTube channels. The company is also providing metadata optimisation for all Paramount Pictures’ video uploads.

The re-launch and name change follows approval from shareholders in the Annual General Meeting of May 9, 2016.

The Company begins trading as Brave Bison Group plc (TIDM “BBSN”) as of Wednesday, 11 May 2016, with a series of further industry announcements planned in the next two months.


For further information please contact:

Brave Bison Group plc

Ashley MacKenzie (CEO) / Niall Dore (CFO)                                   via FTI Consulting

FTI Consulting

Rob Mindell / Antonia Gray                                                            Tel: 020 3727 1000

About Brave Bison plc (formerly Rightster Group plc)

Brave Bison is an independent Digital Media & Social Video Broadcaster, proudly working with some of the biggest brands and most followed YouTube and Facebook social creator talent in the world. Clients include Coca Cola, P&G, Microsoft, 20th Century Fox, CNBC, Universal Pictures and Google.

Brave Bison is the largest multi-platform video network in the world outside North America, with headquarters in London, and offices in 7 countries around the world, including France, Germany, Spain, Singapore, India, Australia and the US.

Brave Bison makes it simple for Content Owners, Creators, Brands, Publishers and Platforms to unlock the value of online video, whether on a licensed, ad-funded, direct to consumer or paid placement basis.

Brave Bison Limited (incorporated in England with company number 07634543) has its registered office at 1 Neal Street London WC2H 9QL. Brave Bison Limited is a subsidiary of Brave Bison Group plc (incorporated in England and Wales with company number 08754680).