Vitamin Water

Research & Clearance

Challenge

  • To find and utilise viral content to use in Vitamin Water’s #makeboringbrilliant campaign.
  • To create a revolutionary real-time reactive Twitter campaign.

Solution

  • Advising on content relevant to the creative of the campaign and on best practice for use of short form video content.
  • Building and populating content pool/hub to react to #makeboringbrilliant tweets sent to the Vitamin Water brand.
  • Sourcing, clearing and supplying relevant brand-safe content ‘with edge’ in line with the creative.

100%

Inc in Twitter followers

117M

Media Impressions

80K+

New Facebook fans

85K+

Likes across Facebook & Twitter