- To find and utilise viral content to use in Vitamin Water’s #makeboringbrilliant campaign.
- To create a revolutionary real-time reactive Twitter campaign.
- Advising on content relevant to the creative of the campaign and on best practice for use of short form video content.
- Building and populating content pool/hub to react to #makeboringbrilliant tweets sent to the Vitamin Water brand.
- Sourcing, clearing and supplying relevant brand-safe content ‘with edge’ in line with the creative.
Inc in Twitter followers
New Facebook fans
Likes across Facebook & Twitter