Vicks VapoRub

Global UGC Sourcing, Clearance & Content Production


Source and clear user-generated video content that’s an on-message and emotionally succinct articulation of Vicks’ #HugYourDad campaign.


  • Taking key words and image dimensions from Vick’s brand guidelines and campaign brief, Brave Bison’s proprietary search algorithms were tasked with deep-diving global content housed on Vimeo and all YouTube networks around the world.
  • 17 UGC videos were ultimately identified and proposed to Vicks, which following client approval, were then cleared by Brave Bison’s licensing team for use in the subsequent digital and TV commercial.
  • Activating Brave Bison team’s in Singapore, Sydney and India, additional locally-filmed footage was produced, in order to meet the client’s specific requirements for filling “missing scenes”, ultimately creating an ‘essential One World feel’ to the final edit.


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