Global UGC Sourcing, Clearance & Content Production
Source and clear user-generated video content that’s an on-message and emotionally succinct articulation of Vicks’ #HugYourDad campaign.
Taking key words and image dimensions from Vick’s brand guidelines and campaign brief, Brave Bison’s proprietary search algorithms were tasked with deep-diving global content housed on Vimeo and all YouTube networks around the world.
17 UGC videos were ultimately identified and proposed to Vicks, which following client approval, were then cleared by Brave Bison’s licensing team for use in the subsequent digital and TV commercial.
Activating Brave Bison team’s in Singapore, Sydney and India, additional locally-filmed footage was produced, in order to meet the client’s specific requirements for filling “missing scenes”, ultimately creating an ‘essential One World feel’ to the final edit.