Promote the release of the new Microsoft Lumia phone, strengthen the brands credentials amongst a global digital creative community, and showcase the product’s 20-mega pixel camera.
Brave Bison teamed up with 13 cherry-picked global creators, tasking each to create their own music video to compliment electronic music group Clean Bandit’s chart-topping single ‘Rather Be’. The only technical stipulation: every music video must be singularly shot on the new Microsoft Lumia.
In conjunction, we launched a Twitter campaign #Lumiamusic, serving to crowd-source creative ideas for the 13 creators to incorporate into each of their videos.
The ultimate 13-version set of music videos to ‘Rather Be’ were then showcased on You Tube, Vimeo and Vevo, where viewers were invited to like and share their favourite video. The winning version subsequently became the ‘official’ music video to the track.