Mattessons

Influencer Campaign

Challenge

Activate and ‘socialise’ creative concept, Mattessons Fridge Raiders, working in partnership with Saatchi & Saatchi.

Solution

To create credible associations between the Matessons brand and the gaming community, we identified the ‘best fit’ You Tube gamer from within the Brave Bison talent network, and developed the content property, ‘Meat Helmet’. The ‘Meat Helmet’ became an ultra-convenient way for gamers to fridge-raid and sample Mattessons products “hands free”. An impressive contraption in its own right, it also became the centre-point for highly-sharable social content that organically activated online audiences everywhere.

15K+

Facebook Entrants

3.2M

Views

3,5K+

Tweets

£5.73

in incremental sales for every £1 spent