Honda

Licensing

Challenge

To utilise relevant and engaging short form content for a fresh spot for the 2014 Honda Civic Coupe that will appeal to younger customers.

Solution

  • Researching, sourcing and clearing appropriate social content to be used in the campaign.
  • Advising on the usage of the ‘Screaming Sheep’ video to contrast the rest of the spot.
  • Using one of the most popular Virals of 2013 as part of #LoveToday spot to engage younger consumers.

4X

Higher interaction rates