Coca-Cola

Research, Clearance & Campaign Design

Challenge

  • Create a ‘digital long tail’ to Coca-Cola’s highly successful campaign “Reasons To Believe”; continuing to posit the notion that despite on-going economic uncertainty, political unrest, natural disasters and more, the ‘good’ in today’s world far outweighs the ‘bad’.
  • Create a multi-territory content solution using a range of territory-specific and engaging social video content to substantiate the campaign message, “Even more #ReasonsToBelieve”.

Solution

  • Brave Bison globally scoured, sourced and cleared a portfolio of social content to meet the needs of the creative brief “For every embarrassing moment… there are 500 more we can enjoy”.
  • This portfolio of content was then edited into a 36 mini-episode series, non-linear in design, and phased over a 2-month window to digital audiences around the world as a multi-platform content experience.

70+

Countries Reached